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Not cool, Waitrose

I’m still pretty bitter about Waitrose pulling Isabel’s pizza mix from their stores. In my search for any remaining Waitrose’s that do still stock it (in vain, I might add) I discovered what they are replacing it with – Waitrose own brand “Love Life” (are they being ironic?) pre-packaged pizza bases!

Unfortunately, their cunning plan seems to have a flaw…

Pizza Fail

Every single pizza in every single store I went into (about 4 or 5) was broken. Not just a bit crumbly, but broken to the point of being completely unusable.

But oh look! They discounted it by 30p! How generous!

Waitrose’s treatment of their gluten-free customers is despicable. I pointed out to one of the shop assistants that their pathetic little shelf counts for a large amount of my “choice”.

However inconvenient it may be, I’m going to have to resort to bulk ordering my Isabel’s mix online here.

About Yo Samdy Sam

Sam is an autistic advocate, renewable energy and EV enthusiast, mother to a toddler, living in the Netherlands but originally British. She makes YouTube videos as Yo Samdy Sam. Tip Jar ---> https://ko-fi.com/yosamdysam


5 thoughts on “Not cool, Waitrose

  1. Hi Samantha- very sad about Izabel’s dissapearing from my branch- what a shame, my little boy loved it! Don’t seem to find them online- any idea about website, would be very grateful! thank you, Vilma.

    Posted by Vilma Hughes | April 2, 2012, 8:33 pm
  2. Hi Samantha, I’m FUMING about Isabel’s pizza bases being withdrawn, they are truly delicious and wholesome, unlike most of the cardboard, processed gluten free bread products in ominous vacuum sealed pacakages. My boy is 3 and diagnosed with coeliac, and he truly loves his food. If I had to tell him he might never have his favourite pizza again he would sob his little heart out!!!! Isabel emailed to tell me they have replaced with the pizza base you showed! How completely short sighted, do they not realise coeliac bakers will put in the little extra effort to eat something tasty??? I thought about trying to help Isabel’s raise their profile through the Cross Grain publication, they have food awards etc don’t they? My son got diagnosed May 2011 so still getting into the swing of this!

    Posted by Georgina Mann | April 4, 2012, 8:00 pm
  3. It’s almost hilarious that they still want £1.60 for a pile of crispy dust! Anyone not GF would laugh in their face! I’d laugh if I weren’t so angry by the lack of choice!

    Posted by Bridie | May 5, 2012, 6:38 pm


  1. Pingback: Isabel’s pizza base mix will not be available at Waitrose stores from March. | isabel's - April 4, 2012

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About me

I'm Samantha, a freelance writer from London, UK. Since being diagnosed with Coeliac Disease in March 2011 I have embraced the gluten-free lifestyle, and am committed to finding delicious alternatives to my favourite foods!

I also have a personal blog.

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